RightShop is your shopping co-pilot for beauty, personal care, and beyond. We translate ingredients, values, and science into clear product decisions — personalized to you.
No fear. No greenwashing. No overwhelm.
The average woman is exposed to 168 unique chemicals daily from personal care products, and 12.2 million adults are exposed daily to known and probable carcinogens via personal care products.
— Environmental Working Group
Yet today, making healthy product choices is unnecessarily difficult.
RightShop fixes that.
Built on the same research engine behind The RightDose — our weekly briefing on toxins, labels, longevity, and what actually matters for health. One explains the world. The other helps you act in it.
RightShop works across the internet via browser extension and app. No new store. No closed ecosystem. Just better decisions — wherever you shop.
You tell us what matters. Your health goals. Your sensitivities. Your values. This becomes your personal decision lens.
We break down what brands don’t explain. No scare tactics. Just signal.
Scores, swaps, and explanations in plain language. Fast. Personalized. Rational.
Not generic. Not sponsored. Built from real science and tailored to your biology.
One number. Context you can trust.
Validated against peer-reviewed toxicology and safety databases.
Accounts for cumulative load, frequency of use, and absorption pathways.
Adjusted to your biology, sensitivities, and wellness goals.
Brands earn visibility by meeting standards — not by paying for placement.
Search beauty and personal care products instantly while you shop.
RightPicks surfaces smarter swaps tailored to your profile and budget.
See exactly why something is flagged, with context — not just fear.
Replace doubt with data-backed decisions you feel good about.
Early testers share how RightShop changed the way they shop.
Your health data deserves the highest standard of protection. We built privacy into our architecture — not as an afterthought.
You choose what to share. Nothing is collected without your explicit consent.
End-to-end encryption and anonymized profiles mean even we can't access your personal data.
Your data is yours. Period. We will never sell, share, or monetize your health information.
We exceed industry privacy standards — because your health data deserves nothing less.
We're beginning with beauty and personal care — because daily exposure compounds. Your skin absorbs more than you think, and these products are poorly regulated, often fragranced, and rarely transparent.
Home, food, baby, pets, and lifestyle coming next.
Join the Beta
Brands don't buy placement. They earn it — by meeting the standards you care about.
A weekly, evidence-informed briefing on environmental exposure, beauty safety, metabolic health, and consumer deception — without fear or fluff.
We're rolling out carefully to protect signal quality. Join the beta to shape the product, access early features, and shop with confidence first.
Beta access goes to RightDose subscribers first.